THE RAPID GROWTH OF ONLINE GAMBLING IN INDIA

Over the past decade gambling in India has grown rapidly, with an estimate of more than 80% of Indians participating in gambling at least twice a year. According to statistics, a large number of Indians prefer gambling online, e.g. on satta king, to traditional land-based venues. India is one of the biggest online casino industry hence popular to her citizen due to the following reasons.

Internet use is increasing at a high speed in India, this is due to the constant growth of middle-class citizens of India. More people can access smartphones and gambling companies are now developing casino applications that are compatible with Android, iOS, and Windows operating systems. As days continue to pass technology grows rapidly meaning that the people of India will be exposed to advanced methods of gambling.

Secondly, the gambling industry is supported by big brands that have long-standing reputations. Such companies like Alibaba, Youzu, Nazarra, and Tencent. Support, investment, and sponsorship from such companies have made a big impact on gambling in India. This has increased trust, boosting the online gambling platforms.

Thirdly, India boasts to have one of the largest populations in the world. With more than half a billion people with internet access, making India a good place to build and grow an online gambling business. A study in 2016 revealed that two-thirds of youth that gamble heavily are under 23 years. India has a large youth population which leads many companies to invest interest in the new generation who are fond of digital sports.

Another reason contributing to the rapid popularity of online gambling is the availability of secure payment methods. Due to legal reasons in India, banks tend to refuse or delay payments or deposits. However, the internet has introduced e-wallets and prepaid cards such as PayPal, Skrill, AstroPay, and Neteller. Players in India can credit their online casinos without the involvement of the banks.

The government of India has helped boost growth indirectly by initiating a program that makes the internet more accessible to its people. This program was initially made to support eSports in India the online casino industry also benefited.

At the beginning of the last decade, there were a small number of online Gambling platforms that accepted users from India. Over the years this has changed due to an increase in advertisement and the launch of online casinos that are targeted at Indians. This type of marketing popularized online gambling in India. In the years to come online gambling in India will be one of the biggest industries in India.